We know that artificial colours are of concern to consumers, which is why, in 2006, Mars began a programme to remove them from our products. The first focus has been our biggest-selling brands and in November 2007 Starburst Chews became free from all artificial colours. Packs now carry a logo to show there are ‘no artificial colours and flavours'

In December 2007, Skittles were made free from all the artificial colours highlighted in a landmark study by Southampton University, commissioned by the Food Standards Agency. We have already removed four colours mentioned in the Southampton study from Peanut and Choco M&M's, and are in the process of removing the final one so they too will be free from these artificials during 2008.

Our work to remove artificial colours is continuing and we are actively reviewing the use of additives across our whole brand portfolio. If they are used, additives are clearly listed on the packs to inform consumers.