We need freedom to shape our future; we need profit to remain free.

Mars is one of the world's largest food businesses, and - almost uniquely today - is still a family-owned company. Private ownership has been a deliberate choice and has allowed Mars to retain its freedom. The often easier option of selling stocks and raising loans would have relinquished control to those whose sole interest was making money.

Mars history shows that success can be achieved in another way and profit is the key. Profit allows us to remain free, to invest wisely, to endure short-term lows in return for long-term highs and to run the business in our own distinctive manner.

Freedom as a company means freedom for individuals to find better ways to reach our common goals.