In one form or another, the Five Principles of Mars have guided our company since its very beginning over 90 years ago. More than a statement of values, they are a set of fundamental beliefs that help to shape and define Mars as a company.
Over the years, they have been reviewed and refined but, in essence, remain unchanged. The Five Principles are the real explanation for our success and the formula for our future. They express our vision not only of who we are, but where - and what - we want to be. Simply put, they are our inspiration.
Put into practice daily by our associates all over the world, the Five Principles have developed into a practical, effective and unique way of doing business. One that collectively and individually, sets Mars apart.
©2006 Mars, Incorporated. All rights reserved.
MARS®, SNICKERS®, MILKY WAY®, MALTESERS®, GALAXY®, TWIX®, CELEBRATIONS®, M&Ms®, SKITTLES®, STARBURST®, TOPIC®, BOUNTY®, REVELS®, MAGIC STARS®, MINSTRELS®, MARS® DELIGHT™, FUN SIZE®, UNCLE BEN’S®, DOLMIO®, BOUNCE®, CHAPPIE®, TRILL®, THOMAS®, FROLIC®, KATKINS®, CATSAN®, CESAR®, KITEKAT®, PAL®, PEDIGREE®, SHEBA®, WHISKAS®, MYPETSTOP® are all trademarks of Mars, Incorporated and its affiliates.